Laugh Now, Cry Later Bar
After listening to Drake’s single Laugh Now Cry Later, two cool and hip middle-aged besties – Greg and Dolores sparked an interest in opening an upscale bar in the heart of Toronto, Canada. Born out of the boredom of their current lifestyle comes Laugh Now Cry Later. A sophisticated yet young space that embodies its own name and aims to get that same message across to anyone who steps foot through their door.
2021
Conceptual Branding